The House of OH Rapid Innovation System™
The Hardest Part Isn’t Ideas -
It’s Building & Testing Them Fast
The Hardest Part Isn’t Ideas - It’s Building & Testing Them Fast
Our 5-step engine takes you from idea to field in 2 weeks.
Day 1 - 2
Step 01
Customer Immersion
Deep dive into your brand, competition, category and consumer landscape.
Day 3 - 4
Step 02
Strategic Co-Creation
Bullseye session with your team to define in-scope and out-of-scope formats.
Day 5 - 6
Step 03
Territory & Prototype
3 innovation territories, 30 concepts - sharpened to the top 10 highest potential.
Day 7-8
Step 04
Rapid In-Market Testing
200+ real consumers evaluate concepts across 5 keys KPI’s including appeal and purchase intent.
Day 8 - 10
Step 05
Decision-Ready Output
A scorecard and one-pager with all the metrics you need to make your next move.
10
BUSINESS DAYS
30
CONCEPTS
200+
CONSUMERS
5
KPI’s
10
Top Picks
